As a former PR-marketing executive at one of the largest consumer products companies in the world, I led a high-powered, fast-paced life. My brand campaigns did more than stand out. They made headlines.
But like most businesses, results were judged by sales. The pitch was crucial, but without results, useless. We had to stand out from the competition - and did.
I loved my job. However, I found myself craving something more. Teaching. Mentoring. Writing. Inspiring. Developing the potential I saw in others. That’s what I wanted to do. The realization led me to switch gears from brand-building to people-building.
MEET GRETA FOX
I earned certification in College Admissions Counseling at UCLA. I also moved into a senior role within Talent Development at the company. I was responsible for all campus recruitment efforts, attracting and hiring students, and running a competitive internship program. The work took me across the country to visit and network with colleges, professors, deans and career centers.
I scouted passionate high achievers and interviewed thousands of college applicants. Then I groomed these students for bright careers. Privately, I helped high school students improve their college applications, essays, resumes and letters of recommendations. I also volunteered for education causes and scholarship committees, and became a respected voice in the high school community.
What happened next? My high school students got into their top-choice colleges, often with life-changing scholarships. My college students landed exciting jobs. Still, I wanted more. I decided to start my own company with one goal in mind: to help students open the doors to their futures.
Greta Fox graduated from Brandeis University Magna Cum Laude with a B.A. in American Studies, with minors in Journalism and English and American Literature. She holds College Admissions Counseling Certification from UCLA. She is a proud member of NACAC (National Association of College Admissions Counseling), IECA (Independent Educational Consultants Association) and NYSACAC (New York State Admissions Counseling Association). Fox regularly visits colleges and graduate schools, lectures in classrooms, attends conferences, and keeps up with the latest developments in admissions and career counseling.